![]() ![]() If you are especially interested in our work abroad, explore our global partners. You can also visit our industries page to learn more about the businesses and governments we work with. Please visit our products page to learn more about our innovative and life-saving decision-making tools. Earth Networks offers more advanced and detailed weather software and hardware for businesses like schools, airports, community emergency management, and sports facilities to mitigate financial, operational, and human risk. Interested schools can contact us to learn more.īy selling WeatherBug, Earth Networks is now able to focus on safety and decision-making in a whole new way. In replacement of the WeatherBug Schools Program and Achieve, Earth Networks now offers weather-based curriculum through integration with the GLOBE program. Today, Earth Networks retains ownership of the over 10,000 weather stations and sensors that continue to power applications such as WeatherBug throughout the world. On the mac, WeatherBug Alert for Mac provides live temperatures and desktop alerts. This was an easy, reliable way for everyday folks to get weather information for the locations that mattered to them most.Īfter creating, perfecting, and using the WeatherBug mobile and desktop applications to help consumers get hyperlocal weather data, Earth Networks sold the brand in 2016 to focus more on mitigating weather-related risks for businesses and governments. This application, which eventually expanded into mobile as well, reported real-time weather data from thousands of Earth Networks environmental sensors around the world. In 2000, the WeatherBug brand became the forefront of Earth Networks consumer business with the WeatherBug desktop application. For a long time, WeatherBug was the face of Earth Networks efforts to share weather data with schools, broadcast partners, and the general public. Earth Networks then created the WeatherBug brand and used it to launch a rigorous curriculum that met national and state education standards for grades K-12. A Brief History of Earth Networks and the WeatherBug Brandįounded in 1993, Earth Networks started in the education market by pioneering a program that installed professional-grade weather stations at schools and then networked them together. Here’s a brief history of the relationship between Earth Networks and WeatherBug over the past 20+ years. Earth Networks continues to focus on building the world’s largest proprietary weather networks, enabling businesses and governments to automate weather-influenced decisions across the globe. Ground Truth now operates and manages the WeatherBug consumer brand that millions of people use on their mobile phones. In late 2016, Earth Networks sold the WeatherBug brand to xAd (now known as Ground Truth). We can’t wait to see where this campaign takes them next.Recently, there has been a little confusion about the relationship between Earth Networks (the company) and WeatherBug (the brand). The current status of the WEATHERBUG filing is Registered. ![]() The legal correspondent for WEATHERBUG trademark is BRISTOWS LLP, Bristows LLP Avenue des Arts 56 B-1000 Bruxelles BLGICA. “TV provides the reach needed to share that product with a wider audience. The WEATHERBUG mark is filed in the category of Computer & Software Services & Scientific Services, Computer Product, Electrical & Scientific Products. “WeatherBug has an incredible product,” explained Dhiren Khemlani, VP Client Growth at Marketing Architects. “Highlighting WeatherBug features through our national TV campaign will help extend the awareness for the overall value it can provide users.” “We are committed to providing live weather features and content that help WeatherBug users make informed decisions about their outdoor and travel-related activities.,” said Alan George, Director of Growth Operations at WeatherBug. The weather app and website looks to grow its active monthly users and drive new app downloads through the campaign. The spot highlights WeatherBug’s map layers, lightning alerts, and commuter-focused capabilities while reminding viewers WeatherBug will keep them “prepared for the unpredictable.” WeatherBug partnered with All-Inclusive TV agency Marketing Architects to develop and launch a national TV campaign. As the only weather app with 19 free map layers, WeatherBug wanted to remind consumers of the importance of choosing an app they can rely on for precise weather information. Top-rated weather app and site WeatherBug has provided quality hyperlocal weather data to its users since 1993. WeatherBug Launches a Growth-Driven National TV campaign
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